Sunday 6 October 2024
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About Us

What is BeSund? - The Origin of Our Name

Ever wondered, ‘What is BeSund?’ Let us take you on a journey of discovery. BeSund is a unique blend of Anglo-Swedish heritage, reflecting the birthplace of our founder in the UK and the inspiration drawn from Sweden’s outstanding commitment to health and well-being.

The term ‘BeSund‘ is a fusion of two powerful words. ‘Be‘, an English prefix, signifies existence, life, and continuity. It’s a call to action, a state of being, a space to occupy.

Sund‘, on the other hand, is a Swedish word that speaks to the essence of well-being. It’s about being sound and healthy, both physically and mentally. It’s about sanity, wholesomeness, and salubrity.

Combined, ‘BeSund‘ becomes a beacon for those seeking a healthier, more balanced life. It’s a testament to our commitment to promoting physical and mental health.

So, ‘What is BeSund?’ It’s more than just a name. It’s a philosophy, a lifestyle, a commitment to well-being. It’s about being sound in body and mind and the foundation of everything we do.

The image 'BeSund: Artistic Union' is an oil painting where the British Union Jack and the Swedish flag come together, each forming one half of the canvas. The vibrant colors of the flags merge in the center, symbolising the fusion of British and Swedish cultures. This image represents 'What is BeSund?' - an artistic union of cultures.